I’m geeking out. Hannah, I tip my hardhat to you, madam, for letting me know this map is live!
Category: Graphic Design
The big fight over Coexist
The future is here…
What makes a truly great logo
- The bee’s shape and the universal black-and-white theme, but when I thought of her father’s work, and the love that goes into her work, I knew we needed more feminine and strong than symbolic and representative.
- Be Hope v. Bee Hope; exploring how to play with her trade name and growing business model with her products’ being made from honey. Specifically, how to play with the ee in Bee; e.g. back-to-back, double-overlay.
- Attaching a bee wing to the ascenders and decenders for the lowercase b, h, p to imply honeybees with a decorative beauty.
Bees are vital to our ecosystem and without them we would lack many things. I know Hope: Hope carries with it the promise of a greater future. – Rene Hoffler
- The flowers are loose swirls, that provide a simple playful nature
- The bee’s wings are graceful; the overall figure implies movement, particularly the right front-facing wing, with the bee’s back implied through the half-line.
- Lastly, the bee’s eye and lack of antenna imply interest and accent the round loops of the flowers.