New Logo Design: Bee Hope, Hyattsville MD
Over the years, I’ve been honored to learn more about Rene’s interests and talents, including her personal care beauty products made from honey, including lotions, soaps, and the like. This last September, she debuted many artworks of her late father’s, adopting his trade name and arts company, Be Hope Arts.
- The bee’s shape and the universal black-and-white theme, but when I thought of her father’s work, and the love that goes into her work, I knew we needed more feminine and strong than symbolic and representative.
- Be Hope v. Bee Hope; exploring how to play with her trade name and growing business model with her products’ being made from honey. Specifically, how to play with the ee in Bee; e.g. back-to-back, double-overlay.
- Attaching a bee wing to the ascenders and decenders for the lowercase b, h, p to imply honeybees with a decorative beauty.
Bees are vital to our ecosystem and without them we would lack many things. I know Hope: Hope carries with it the promise of a greater future. – Rene Hoffler
- The flowers are loose swirls, that provide a simple playful nature
- The bee’s wings are graceful; the overall figure implies movement, particularly the right front-facing wing, with the bee’s back implied through the half-line.
- Lastly, the bee’s eye and lack of antenna imply interest and accent the round loops of the flowers.