Tagged: Marketing

Majesty Barber and Hair Studio

Fit for a King

I've worked with HB for many years now assisting his small barber business grow to include a steady array of clients. From business cards to posters, from point-of-sale or customer intake/booking software to a custom website, or even throwing in a dash of social media engagement, HB continues to explore ways to help his clients feel like royalty.

Location: Hyattsville, MD

Years: 2015

Services: Logo Revision, Branding, Marketing, Website

Off-Center, UMD School of Theatre, Dance and Performance Studies

What a production, to say the least

Working as a freshman at the University of Maryland Department of Theatre (now School of Theatre, Dance and Performance Studies), I was insistent and determined to promote the student-led theatre production series in the Lab theatre called "Off-Center" at the Clarice Smith Performing Arts Center. Starting with "The Lab" and ending with "Alice's Adventures in Wonderland" followed by "Lebenstraum" (for which I did not create the flier), I worked as publicist with each of these shows, and in addition, later on in my student career, worked publicity for the unrelated Shakespeare Players' production of "Julius Caesar" in the same venue.

Location: College Park, MD

Years: 2008

Services: Logo, Print, Marketing

Green Owl Design

An Ongoing Friendship

When I first met Erica Riggio of Green Owl Design, it was a chance meeting upon my stumbling upon the 2nd Annual Downtown Hyattsville Arts Festival. Then, a senior student at UMD seeking an internship, little did I know I would work on-and-off with Erica over the years, develop a fruitful long-lasting friendship, curate an exhibition for her gallery called "Hidden Images," and that she would encourage a shared love for all-things-design.

As I work in an adjacent field of community development, I've been honored to assist Erica in her transition from an individual businesswoman to a firm of interior designers, and in the process, it's been a pleasure to watch her grow her team into a companion full-fledged boutique that has benefited from my recommendations in branding and marketing tactics.

Location: Hyattsville, MD

Years: 2010-2016 (varies)

Services: Marketing, Print, Curation

Hidden Images:

Hidden Images at Riggio Design, Hyattsville, MD 2011 04

Pride Alliance LGBT Student Organization

Work to be 'Proud' Of

I was thrilled to serve as Marketing Coordinator during my time at the University of Maryland's LGBT Student Organization (GSA), the Pride Alliance. During this time, I designed fliers for the organization and managed its website and social media presence. Specifically, my team lead a rally for domestic partnership rights, honored the Transgender Day of Remembrance, organized a music event series, and I curated a gallery event in the Student Union's student organization lobby called "Proudly Coloring Outside the Lines" as part of the LGBT recognition month.

Location: College Park, MD

Years: 2008-2009

Services: Logo, Website, Marketing, Curation

Music Event Series

Curated Gallery Event

Campaigns, Rallies and Events

Website Design

Hyattsville Community Development Corporation

A Mission of Revitalization

I am thankful that with my work as Economic Development Coordinator for the Hyattsville CDC, I can continually put my graphic design services to a public use, creating websites, maps, custom fliers, newsletters, guides, and the like. Of note are designs I've created or adapted for collaborative programs, like the Gateway Arts District promotional website, MyGatewayArts.org, and the CDC's own Downtown Hyattsville Arts Festival.

Location: Hyattsville, MD

Years: 2012-Present

Services: Website, Print, Branding, Marketing

Various Programs

Gateway Arts District Programs

Bursting Public Art Series

Hyattsville Arts Festival

Mgmt

From regular business operations to press relations, publicity and events, I have over 10 years of working experience and two BAs providing strategic planning and management for artists, small businesses and community services. I have provided and consulted for the following companies and individuals within recent years.

(Those with a * denote listed or non-listed services via employment. Click (view content) to view archives on this website.)

  1. Hyattsville Community Development Corporation* (view content)
    1. Hyattsville Arts Festival (’12-present)
    2. Bursting In Air, Bursting on the Scene Public Art Event (’14, ’17)
    3. Biz-Art Match-Up
    4. Street Art Initiative
    5. Gateway Arts District Marketing
  2. Green Owl Design:
    1. Hidden Images Reception in April 2011 (view content)
    2. Multiple Receptions since 2008 and Ongoing Marketing Consultations (view content)
  3. Rabbi Martin Siegel, 2013
    1. Discussion Group “Spirituality in the Context of Sexuality”
  4. M-NCPPC Department of Arts & Cultural Heritage: Brentwood Arts Exchange*
  5. University of Maryland Pride Alliance LGBT Student Organization (view content)
    1. Proudly Coloring Outside the Lines Exhibition, 2008
    2. Domestic Partnership Benefits Rally, 2008
  6. University of Maryland Hamsa Jewish-LGBT Student Organization (view content)
  7. Artist Malena Barnhart in ACT NICE: A Feminist Exhibition, 2008
  8. Artist Charles Sessoms, 2012
  9. Artist Margo Humphrey, 2010
  10. The Curtis Family, 2014
  11. Majesty Barber and Hair Studio, 2015

For a full listing, view my CV at JustinFair.com.

Marketing’s like Chess…it’s all about strategy

Picking up some tips from Guerilla Marketing and from reading Inc Magazine lately, here are some juicy little finds. As I explore what it means to take an idea, make it into a passion, and then make that passion into both a lifestyle and an entrepreneurial business, these things I keep in mind:

Personality Characteristics of Guerrillas

  1. Patience
  2. Imagination
  3. Sensitivity
  4. Ego strength
  5. Aggressiveness
  6. Embraces change
  7. Generosity
  8. Energetic
  9. Constant learning
  10. People person
  11. Maintains focus
  12. Takes action

Furthermore, are you:

  • Specific
  • Measurable
  • Accurate
  • Realistic
  • Targeted
And lastly, what’s your…
  • Mission statement
  • Objectives
  • Strategy
  • Tactics
  • Evaluation
Ask yourself, then go out there and get ‘er done. The hardest part for me has been making a plan for my artwork and for the blog. What’s your take?