My Way of Seeing
1) Let the message resonate
On each project I approach, I'm careful to consider if and how to reinterpret and create anew visual and verbal tools to super-charge + reinforce the project scope.
2) Don't be headstrong, be soulstrong.
If your soul is your passion...your energy, your purpose; then to be soulstrong is to have a pure pursuit of creativity, discipline, and internal optimism. In other words, 'don't get stuck in your head, get honest.' Honesty is integrity; something that adds to your life in this lifetime and after. At its core, honesty is learning, growth, and healing. I work by experience and by formal training: Just as it's challenging to do this for myself, I work to help nail down team ideas, order goals and work flows in structuring project management timelines, and I organically create engaging graphic materials.